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Content marketing is an essential tool for businesses to engage and connect with their target audience. Despite best intentions, many content marketing strategies often fall short of their intended goals. With most things in life, you get out of it what you put into it. If you’ve been investing time and money into content marketing with less than satisfying results, it’s time to take a closer look at why your efforts might be missing the mark.  

Lack of a Well-Defined Strategy 

What is your goal? Before content can be created, you must have a goal in mind. Are you trying to establish yourself as a thought leader? Increase your SEO rankings? Gain more page visits, and ultimately customers? If you want your content marketing efforts to be successful, define your goals, target audience and the channels you’ll use to distribute your content.  

Inconsistent Publishing 

Posting content on a schedule keeps your audience engaged and gives them something to look forward to. If you publish sporadically, your audience may lose interest or forget about your brand. This could be for blogging or social media. Create your content calendar and stick to it. Check out our recent blog post on how to create an effective social media calendar to learn more.  

Neglecting Keywords and SEO 

Before beginning to write content, you will need to make sure that your content is relevant to your intended audience. Do your research. Identify relevant keywords and weave them into your content. If your content isn’t optimized for relevant keywords, it may get lost online. When your content is search engine friendly, it increases your chances of being found.  

Not Marketing Your Marketing  

Writing content is only half the battle. You can’t write something, publish it online and expect it to go viral overnight. Sharing your content through different platforms like social media and emails is the best way to market your marketing. The more people you reach, the higher the chances are of your content being shared.  

Content marketing is an ongoing commitment. It requires constant effort, adaptation and a dedication to delivering value to your audience. Determine if one of these common mistakes might be holding your business back from reaching its goals, and if they are, identify ways you can overcome these obstacles. If you’re unsure where to start, JSK Marketing is here to help. Whether its crafting engaging blog posts or upping your social media game, we’ve got you covered with our content marketing services. We know that your brand deserves to stand out, so take that next step and let’s chat! 

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