It’s not enough to write content, publish it and hope for the best – that it reaches your intended audience. It takes a lot of thinking, planning, strategizing and optimizing to not only create content that your audience will read, but also content that they willingly will share with their friends, family and followers. In this blog post, we’ll share the key elements that make content shareable and how it can help your business.
Why Shareable Content Matters
The goal of creating content is to connect and reach your audience. Why? Because people share content that is important to them. They share content that they relate to and that is compelling, essentially endorsing it. Shareability not only lets you know what is interesting to your audience, but it also helps extend your content’s reach beyond your immediate followers. These social signals increase your credibility, engagement and SEO rankings.
How Can I Create Shareable Content?
Know Your Audience
To create shareable content, you need to understand your audience inside and out. What are their intentions, pain points, etc.? The more aligned your content is with their wants and needs, the more likely they are to share it.
Storytelling is a great and powerful way to connect with your audience emotionally. As human beings, we’re wired to respond to stories. We remember them, feel them, connect with them and ultimately share them with others. Storytelling doesn’t have to involve written narratives; they can be portrayed in different formats like videos, infographics and podcasts and still have the same effects. Check out our blog post on the importance of brand storytelling in your marketing strategy for more tips and tricks.
Whether it’s information, entertainment or inspiration, your content should provide value to your audience. Value can be defined as solving a problem or teaching something new. To add value to your content, you need to focus on solving your audience’s pain points, offer them tips and insights, answer questions or entertain them by adding humor or inspiration. Valuable content is likely to be shared and remembered.
Always end your content with a CTA or with a question. Ask your audience to share opinions, experiences, feedback and suggestions.; Feature their feedback on your website or social media. Create content that is inviting and actionable. Check out our blog post on how to get more customer reviews to learn more. When you ask these things of your audience and make them a part of the creation and distribution process, they feel valued, heard and seen. You’re also generating more word-of-mouth, credibility, social proof and trust toward your brand.
In the end, crafting shareable content is like sharing a good book with a friend – it’s about connecting, engaging and spreading the word. Keep these tips in mind the next time you’re crafting content. And if you want expert help in making your content truly shareable, reach out to us and we’ll help your message go viral!