Category: Marketing News
We are well into 2023, and the world of marketing is evolving at a faster pace than ever before. Technological advancements and changes in…
Google Analytics has been the go-to tool for website analytics for over a decade, providing businesses with insights into how their website…
For many companies, marketing is an afterthought. When you’re busy focusing on the day to day tasks of keeping your business running, it’s easy…
Most marketers and web managers today are using Google Analytics to measure consumer behavior and track the success (or failure) of their digital…
This past March, Google officially announced that they will begin sunsetting Google Analytics (Universal Analytics) properties beginning July 1,…
Earlier this year, Google Ads announced their top three priorities for 2022: automation, measurement, and privacy. As buyer behavior continues to…
Since it’s conception in 2004, Facebook has long been one of the most recognizable companies in the world and according to a recent report by…
It’s no secret that user privacy has been a hot topic over the years, but recently it has grabbed headlines again when Apple released iOS 14.5,…
In an everchanging world of advancing technological capabilities, specifically in the field of marketing, Google’s machine learning models through…
The World Health Organization has declared the coronavirus, or COVID-19, a pandemic. This pandemic is affecting the health of the public, and…