The holiday season is quickly approaching and now is the perfect time to put your Santa cap on and begin crafting a marketing strategy for your businesses. You can expect to start seeing holiday advertising campaigns more often around this time of year. Below are some tips and tricks for advertising during the holidays and making this your most successful holiday season yet.
Most people begin their holiday shopping long before the holidays actually begin, so right now is the perfect time to start your holiday promotions. The key is planning and preparation. An organized advertising strategy that is put into place before the holiday season begins will ensure the success of the campaign. Knowing which promotions to run when is very important too. Keeping the same language throughout multiple campaigns creates a story brand and a more successful, recognizable campaign.
Be Content Specific
Who doesn’t love a good pun? “Don’t miss these tree-mendous savings!” Festive content can be playful, fun, and will keep your audience interested. Highlighting your product or service by adding a festive background or an accessory to a video or graphic is sure to catch the eye of the consumer and shows the ad is relevant to the holiday season promotions. Take advantage of the season by creating your holiday themed content early and getting your audience excited for the products or services you offer.
Take Advantage of Digital Marketing
Some of the best marketing campaigns that will make a lasting impression include a combination of traditional print marketing and digital marketing. While advertising in magazines is still effective during peak seasons, email marketing and social media marketing are two of the most powerful tools in reaching your current and potential new customers. Digital marketing allows you to target your ideal buyers on mobile devices, tablets, or desktop computers, is cost effective, and one of the most measurable forms of marketing out there. Another benefit of digital marketing is that it also allows you to adapt your strategy quickly and easily for the best results.
Be Aware of Trends and Events
Marketing is an ever changing and fast paced business. Staying up to date on the current trends and events will help in creating the most effective holiday marketing campaigns and slogans. The latest trends and events can change the way you interact with and attract your audience. Trends are constantly changing throughout the year and have the power to have a lasting impact on your clever and unique holiday marketing strategy.
Include a Call-to-Action
The main goal of a call-to-action is to create a sense of urgency in the consumer. During the holiday season, the average consumer will see thousands of ads. Creating the best and strongest call-to-action for your business promotion is the best way to urge consumers into engagement of your content and clicking through to your website or giving you a call. Utilizing the right call-to-action in your advertising strategy ensures that you are getting a better ROI on your overall ad investment.
Whether you’re a brick-and-mortar store looking to drive traffic to your physical location or an online enterprise trying to increase sales, tis the season to do many things to boost your advertising strategy and develop those long-term customer relationships. We hope these tips will help you make the most of your advertising this holiday season. Our team at JSK Marketing is ready and available to help review and discuss your marketing strategies. Connect with us today to learn more!